Jennifer Wood Media, Inc. is a comprehensive public relations and marketing firm for the equestrian industry.
Our objective is to create a customized public relations plan to help companies reach their goals.
Jennifer Wood Media, Inc. can produce a customized plan that is tailored to your needs for publicity, media relations, and marketing in the equestrian industry. Public relations can include press releases, editorial placement, social media management, and more. While public relations can help educate and inform the public about your product or service, marketing tools can be used to further target your specific audience, making sure you are using the right approach to reach current and potential clients, and showing how your company can provide value to customers. Building strong customer relationships is a key component in the partnership between Jennifer Wood Media, Inc. and our clients.
Public relations includes numerous specifics, including Press Releases, Editorial Pitching and Writing, Interview Booking, and Copywriting. As a strategic communication process, PR through Jennifer Wood Media, Inc. can help build mutually beneficial relationships between organizations and their publics. Many of the press releases sent out by Jennifer Wood Media, Inc. are picked up by local media as well as national and international equestrian publications and websites. Jennifer Wood Media, Inc. can also offer incredible exposure through PRWeb, as well as full analytics for press releases.
Advertising Calendars, Design, and Consulting, along with Logo Design, Branding, and Media Trades are all part of how Jennifer Wood Media, Inc. can help your company increase awareness in the industry. For events, media trades are a useful way to have complimentary relationships with publications and websites.
Jennifer Wood Media, Inc. can serve as your go-between for sponsors at your event or for your riders, as well as for your company’s sponsorship of other events. As sponsor liaison for Double H Farm and G&C Farm, Jennifer Wood Media handles their sponsorship at events such as the FTI WEF, Adequan FEI North American Junior Young Rider Championships, Gucci Paris Masters, Live Oak International, Spruce Meadows, and American Gold Cup. In addition, Jennifer Wood Media can help promote your farm’s sponsors.
PRESS ROOM MANAGEMENT:
Jennifer Wood Media, Inc. has experience managing press rooms and serving as the press officer for major events such as the FTI WEF, Adequan Global Dressage Festival, Capital Challenge Horse Show, and Washington International Horse Show. We assist equestrian and local media, organize and run press conferences, manage and distribute press credentials, and serve as an official representative at events to the media.
SOCIAL MEDIA MANAGEMENT:
Jennifer Wood Media, Inc. can help your company produce a consistent and relevant plan for social media posts that will help increase followers and feedback on your sites. We can start social media pages on outlets such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Vine. The goal is to grow these pages through posts, links, photos, videos, and contests to make them a viable way to build industry and community impact, gain new fans, and spread information.
As a full-service PR and Marketing company, Jennifer Wood Media, Inc. will help maximize the exposure of your company and the return that you can get through thoughtful, consistent publicity. We are always looking for new, inventive ways to accomplish this and are open to your needs.
Meet the team
Originally from Chicago, Jennifer Wood is a lifelong horseperson who began competing in the hunter/jumper discipline at the age of seven. She went on to represent the intercollegiate team at the University of South Carolina. Jennifer graduated from USC magna cum laude with a marketing degree in 2001. Jennifer worked for Olympic show jumpers Anne Kursinski and Margie Engle before entering into the public relations field in 2004.
Through her work as a freelance writer and photographer and for PhelpsSports.com, she has covered many of the major international equestrian events, including the 2005-2009 FEI World Cup Finals (in such cities as Las Vegas, Kuala Lumpur, and Goteborg), the Samsung Super League event in La Baule, France, the 2006 FEI World Equestrian Games in Aachen, Germany, and the 2008 Olympic Games in Hong Kong. Jennifer is a member of the International Alliance of Equestrian Journalists, and she won the United States Equestrian Federation Pegasus Award for Media, Best Single News Article, in 2006.
Jennifer Wood Media, Inc. was launched in 2010 and immediately became known for its work promoting the FTI Consulting Winter Equestrian Festival, G&C Farm, and Capital Challenge Horse Show. Jennifer’s work with the USEF has helped promote American teams at the Aachen CHIO, Alltech FEI World Equestrian Games in Kentucky, and the Adequan/FEI North American Junior Young Rider Championships. In the following years, Jennifer Wood Media, Inc. has gained more incredible clients and we are proud to help promote some of the best equestrian events and companies in the world.
Writer and Photographer
Lauren Fisher grew up in Doylestown, PA, and has been riding and competing horses since the age of seven. Lauren was captain of Elon University’s intercollegiate equestrian team for two years and graduated from the university in 2007 with a degree in corporate communications. After college, Lauren moved to Wellington, FL, where she began a career in equestrian public relations. Lauren has promoted many prominent organizations, such as the United States Equestrian Team Foundation, Stadium Jumping, Inc., Kentucky Horse Shows, LLC, and the National Horse Show.
Through her writing and photography for PhelpsSports.com, Lauren has covered many international events as well, including the 2009 Rolex FEI World Cup Finals, the 2010 Alltech FEI World Equestrian Games, the 2010 Rolex Kentucky Three-Day Event, the Washington International Horse Show, and the Syracuse Invitational Sporthorse Tournament. Lauren brings her professional skills and love of horses to her work at Jennifer Wood Media, Inc.
Writer and Social Media Content Manager
Lindsay Brock hails from the Adirondack Park in Upstate New York and started developing a passion for all things equine the moment she first formed the word “horse.” After serving as President of the Houghton College Equestrian Society and competing on their hunter/jumper and eventing teams, she graduated with honors in 2008, earning a degree in Writing and Communications.
After graduation, Lindsay moved a few hours south to work at The Hollywood Reporter and Carol Mann Agency in New York City. Through her experience as a writer, photographer, and social media manager, she has explored all facets of both mainstream and equine-industry organizations.
During her four years as Public Relations and Social Media Manager for HITS Horse Shows, she created promotional and editorial material for rated shows nationwide, including the $3 Million Triple Crown of Show Jumping. Her work has appeared in prominent equine publications, including The Chronicle of the Horse, EQU Lifestyle, Equine Journal and Sidelines Magazine.
Dedicated to bringing the sport of show jumping to the masses, Lindsay is excited to join Jennifer Wood Media, Inc., furthering her zeal for the best of horse sport.